Girls at College Sport Research Institute

Sport and Event Management

Bachelor of Arts

The Sport and Event Management (SEM) major provides students with a cross-curricular experience by merging coursework from the Sport Business Management degree and the Hospitality Management degree. The SEM program prepares students for careers in event management (virtual, esport, and traditional), sport event management, and facilities management. The program is structured around application-based courses that provide students with hands-on experiences in the sport and event management field as they progress toward their degree.

Minors

    The minor in business administration is open to non-business majors only. This minor includes eight courses (24 credits) designed to prepare students with general knowledge of the world of business, along with the communication skills and decision-making tools needed to succeed in business.

    No minor course may be taken on a pass-fail basis, and students must earn a minimum GPA of 2.75 in the required business courses to meet minor program requirements.

    Minor Requirements

    • ACCT 101: Principles of Accounting I/Financial
    • ACCT 102: Principles of Accounting II/Managerial
    • BADM 310: Business Law I
    • ECON 105: Macroeconomics
    • ECON 106: Microeconomics
    • FIN 280: Financial Management
    • MGMT 120: Principles of Management
    • MKTG 162: Principles of Integrated Marketing

Learning Outcomes

  • Apply basic marketing principles to Sport and Event industry promotion
  • Accurately understand and analyze financial data related to Sport and Event Management
  • Apply knowledge of functional areas of Sport and Event Management to identify, analyze, and solve business problems
  • Demonstrate learned standards of professionalism while applying basic principles and theories of management to experiential settings within the classroom and through cooperative learning experiences
  • Five students will demonstrate the ability to define, identify, and evaluate the impact of ethical and legal principles in successful Sport and Event Management practices